Code Sports x THE ICONIC - Beyond the Jersey

News Corp’s sporting vertical, Code Sports, brought together three stars of the Newcastle Knights NRLW side with their team sponsor, and one of Australia’s biggest retailers, THE ICONIC.

Through stills and video, including a glossy A2 lift-out poster in the Daily Telegraph, we hero-ed these incredible athletes as stars both on-and off-field, taking them beyond the jersey in looks styled by ICONIC in-house stylists.

The campaign then expanded into out-of-home placements in the Hunter, and digital placements across THE ICONIC website, app, and social media.